Eco-minded parents love Jessica Alba's The Honest Company

Jessica Alba is more than an actress. She's also a mother of two young daughters and she's the founder of The Honest Company. The company was created by Alba and other parents who were concerned about the chemical ingredients in everyday products like diapers, shampoo and cleaning products. Though there were some alternatives available, many of them weren't effective or affordable for most families.

When Jessica Alba decided to create The Honest Company, she had a big goal. She wanted parents to be able to get all their essentials from one company delivered to their doorstep. But it was much more than that. She also wanted the products to be affordable, eco-friendly, effective and safe too.

The Honest Company team

Everyone knows Alba's work as an actress, but she's also an activist, entrepreneur and most importantly, a wife and mom. Jessica is known for extensive charity work and she's lobbied in Washington, DC for increased protections against toxic chemicals as the spokesperson for the Safer Chemicals, Healthy Families Coalition, and sits on the board of directors of Baby2Baby, which supplies essential baby gear and clothing to families in need. Alba teamed up with three other business minds to create The Honest Company, which launched in January 2012.

The other co-founders of The Honest Company include Christopher Gavigan. Gavigan is a nationally recognized environmental health leader, author and speaker, as well as the former CEO of Healthy Child Healthy World. He serves as The Honest Company's chief products officer.

Brian Lee, who founded ShoeDazzle in 2008, is also a co-founder of The Honest Company and the company's chairman. Lee, a former lawyer, co-founded LegalZoom — an online consumer legal services company that has grown into a $150 MM+/year business. Sean Kane is a co-founder and the general manager of The Honest Company. Previously, Kane oversaw business development, sales and operations at PriceGrabber.com.

How it works

The Honest Company is a monthly service that delivers customized bundles of non-toxic, eco-friendly, beautifully designed products directly to your front door. The products include diapers, wipes, bath and skin care products and home cleaning items.

You can choose either the Honest Diapers Bundle or the Family Essentials Bundle , which features things like shampoo, body lotion and even laundry detergent. For the Essentials bundle, you can pick five items from their entire line, which includes over 20 products. You answer a few questions about yourself and your family to help customize your shopping experience and then just wait for the amazing products to arrive.

The Honest Company gives back

It's great when you can find a wonderful company that doesn't just produce good products, but also gives back to those in need. The mission of The Honest Company is to provide ”exceptional products and family support that promotes health, happiness and community.” The company is committed to creating a healthy, sustainable future for all our children. When you shop from The Honest Company, a portion of every dollar the company earns goes to Baby2Baby — a non-profit that supplies local families in need with essential baby gear and clothing for children up to age 12.

Reinventing the disposable diaper

The Honest Company delivers diapers in fun prints and fresh colors that are totally cute. They are also 80 percent plant-based, and contain totally chlorine-free fluff and peroxide-bleached paper material from controlled/sustainable forestry sources. So they are good for the environment and for your baby. And it's not just the diapers that were created for eco-minded parents — it's every product that the company delivers. To learn more about The Honest Company or to place an order for your first bundle, visit Honest.com.

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